AI Visibility — Dave Kim

Where Your Future Clients Are Searching

The AI Platforms That Send Legal Clients

These are the platforms your law firm needs to appear on. Here is the scale, audience, and relevance to legal work of each one.

ChatGPT

1 Billion monthly active users

2.5B/day queries processed

60% AI chatbot market share

Broad consumer base, skews 18–34. #2 source for attorney research in the US (28.1% of consumers). Used for "find me a lawyer" and legal Q&A.

Google Gemini + AI Overviews

750M Gemini monthly users

2 Billion AI Overviews monthly users

8.5B/day total Google queries

Every Google search user. AI Overviews now appear on legal queries like "personal injury lawyer near me." Critical for local attorney visibility.

Perplexity AI

45M monthly active users

780M monthly queries (May 2025)

$20B valuation (2026)

Highest-intent audience. Research-focused, citation-heavy. Professionals, executives, and educated consumers — exactly the demographic that hires attorneys.

Claude (Anthropic)

26M monthly active users

18.5% B2B AI referral share

60% Fortune 500 companies use Claude

Dominant in enterprise. Preferred by Fortune 500, law firms, and corporate legal departments. Fastest-growing B2B AI referral source — up from 1.4% to 18.5% in 8 months.

Microsoft Copilot

14.4% AI search market share (US)

Billions via Windows + Office 365

Built into Windows, Teams, and Office 365. Every business using Microsoft products has Copilot access. Dominant in corporate and legal firm environments.

Apple Siri + Intelligence

1.5B+ Apple devices worldwide

Growing Apple Intelligence rollout

Every iPhone and Mac user. Apple Intelligence integrates ChatGPT and Siri for voice-driven attorney searches. A fast-growing surface for local legal queries.

Why Law Firms Can't Wait

The legal industry's AI moment is right now.

28%
of consumers already use ChatGPT to find attorneys — up from 9% in 2023. That's a 3× increase in two years. (iLawyer Marketing, 2025)
69%
of legal professionals now use general-purpose AI platforms at work — more than double the 31% who did so in 2025. (8am Legal Report, 2026)
47%
of attorneys use AI tools three or more times per week in 2026, up from 27% in 2025. They are researching other firms and referring clients through AI. (Law360 Pulse, 2026)
94%
of consumers who would use ChatGPT to research an attorney will also verify on Google. Firms that appear in both win the client. (iLawyer Marketing, 2025)
2.3×
higher brand recall for businesses cited by AI engines. Being named by ChatGPT functions like a trusted referral — clients skip the comparison process. (Wellows, 2026)

"ChatGPT has crossed from 'interesting tech experiment' into actual legal practice, and it's done so faster than most bar associations were ready for."

— Coursiv Legal AI Report, 2026

The window is open — briefly

Only 23% of websites currently distinguish between AI training crawlers and retrieval crawlers in their configuration. Most law firms have zero AI visibility infrastructure. The firms that move first will own these AI citation positions before competitors know they exist.

Complete Coverage

Every AI Bot. All 43 of Them.

We configure, maintain, and update access rules for every known AI crawler — organized by platform. Your site sends the right signals to every engine.

Bot / User-Agent	Platform	Purpose	Legal Relevance
OpenAI / ChatGPT
GPTBot	OpenAI	ChatGPT model training	Trains future ChatGPT on your content
OAI-SearchBot	OpenAI	ChatGPT live search index	Powers "find an attorney" queries in real-time
ChatGPT-User	OpenAI	User-triggered browsing	When a user asks ChatGPT to look up your firm
Anthropic / Claude
ClaudeBot	Anthropic	Claude model training	Trains Claude — used by 60% of Fortune 500
ClaudeWeb	Anthropic	Claude real-time retrieval	Powers live citations inside Claude answers
anthropic-ai	Anthropic	Anthropic general crawler	Broad Anthropic indexing
Perplexity AI
PerplexityBot	Perplexity	Real-time retrieval + citations	High-intent users researching attorneys
Perplexity-User	Perplexity	User-triggered fetching	Direct user lookups of your firm
Google / Gemini
Googlebot	Google	Search index + AI Overviews	Powers AI Overviews on legal search queries
Google-Extended	Google	Gemini model training	Separate from search — Gemini knowledge base
GoogleOther	Google	Misc Google AI requests	Various Google AI product pipelines
Google-InspectionTool	Google	Search Console inspection	Technical SEO health verification
Microsoft Copilot / Bing AI
Bingbot	Microsoft	Bing search + Copilot index	ChatGPT and Copilot both use Bing's index
msnbot	Microsoft	Legacy Bing crawler	Still active in Bing's pipeline
BingPreview	Microsoft	Page preview fetching	Bing previews in search results
adidxbot	Microsoft	Bing Ads + AI integration	Supports Copilot ad-adjacent results
Meta AI (Facebook / Instagram)
FacebookBot	Meta	Meta AI content retrieval	Feeds Meta AI recommendations
FacebookExternalHit	Meta	Link previews + Meta AI	Social sharing + Meta AI feed
meta-externalagent	Meta	Meta AI main crawler	Primary Meta AI web indexer
Meta-ExternalFetcher	Meta	On-demand fetching	Meta AI live lookups
Apple / Siri / Apple Intelligence
Applebot	Apple	Siri + Apple Intelligence	Voice attorney searches on iPhone/Mac
Applebot-Extended	Apple	Apple AI training data	Builds Apple Intelligence knowledge base
Amazon Alexa / Amazon Q
Amazonbot	Amazon	Alexa AI + Amazon Q	Voice and enterprise AI searches
ByteDance / TikTok AI
Bytespider	ByteDance	Doubao + TikTok AI training	TikTok's AI assistant knowledge base
Other AI Platforms
CCBot	Common Crawl	Open AI training archive	Feeds dozens of smaller AI models
cohere-ai	Cohere	Enterprise AI training	Used by enterprise legal software
DuckAssistBot	DuckDuckGo	DuckDuckGo AI answers	Privacy-focused AI search users
BraveBot	Brave	Brave Leo AI	Privacy-focused attorney searches
YouBot	You.com	You.com AI search	Research-focused AI queries
Diffbot	Diffbot	Structured data extraction	Powers many AI knowledge graphs
WriterBot	Writer.com	Enterprise AI writing	Enterprise content AI
ia_archiver	Internet Archive	Web archive	Historical record + AI training source
Barkrowler	Babbar	SEO + AI authority signals	Domain authority for AI citation ranking
Twitterbot	X / Twitter	Link previews + xAI (Grok)	Social sharing + Grok AI feed
LinkedInBot	LinkedIn	LinkedIn AI features	Professional network AI — critical for attorneys
Slackbot	Slack	Slack AI previews	Shared in firm Slack channels
Bingbot / DuckDuckBot / Slurp / YandexBot	Search Engines	Standard search indexing	Traditional SEO foundation

Service Tiers

Four Ways to Dominate AI Search

Every tier includes a one-time setup fee to build your AI visibility foundation — plus a monthly retainer to maintain, monitor, and expand it as the landscape evolves.

What law firms actually pay: Standard SEO retainers for attorneys average $4,889/month. AI visibility services (AEO) are priced as a $2,000–$8,000/month add-on at competing agencies. Our tiers start well below market rate — because we're building this category, not milking it.

Starter — DIY

Done With You

Solo practitioners and small firms. We build every asset — you implement with our step-by-step guides.

One-time setup fee
$1,500 Includes all code, files & install guide

$997/mo

Monthly retainer · Cancel anytime

✓Custom llms.txt for your firm
✓JSON-LD schema (Person, LocalBusiness, FAQ)
✓robots.txt — all 43 AI bots
✓Step-by-step install guide (your platform)
✓Bing Webmaster Tools guide
✓Monthly bot list updates
✓Monthly AI citation report
✓Email support — 48hr response
✗We implement the code
✗Content optimization
✗Strategy calls

Most Popular

Professional — Done For You

Full Implementation

Mid-size firms. We handle every technical step, monitor citations monthly, and optimize quarterly.

One-time setup fee
$2,500 We build & deploy everything on your site

$2,500/mo

Monthly retainer · Cancel anytime

✓Everything in Starter, plus:
✓We implement all code on your site
✓Bing Webmaster Tools — fully set up for you
✓Monthly bot updates auto-deployed
✓Quarterly About/Bio AI optimization
✓5 FAQ answers written for AI citation/quarter
✓Monthly citation monitoring dashboard
✓Test queries: ChatGPT, Claude, Perplexity, Gemini
✓Priority support — 24hr response
✓Quarterly strategy call (30 min)
✗Monthly content creation

Authority — Full Service

Content-Forward

Competitive practice areas: personal injury, divorce, criminal defense. Monthly content drives citations.

One-time setup fee
$5,000 Includes competitor gap audit + full build

$5,000/mo

Monthly retainer · Cancel anytime

✓Everything in Professional, plus:
✓2 AI-optimized content pages/month
✓Practice area schema (each area covered)
✓Competitor AI citation gap analysis
✓Monthly strategy call (30 min)
✓Live citation tracking dashboard
✓New AI platform rollouts included
✓Same-day support response
✗Multi-location coverage
✗Dedicated account manager

Enterprise — Dominant

Market Ownership

Large multi-location firms, multiple practice areas, and teams that want to own every AI result in their market.

One-time setup fee
$10,000+ Custom scoped — contact for quote

$10,000/mo

Monthly retainer · 6-month minimum

✓Everything in Authority, plus:
✓4 content pieces/month
✓Multi-location AI schema (all offices)
✓All attorney profiles optimized
✓Weekly citation monitoring
✓Bi-weekly strategy calls
✓Dedicated account manager
✓Custom AI authority content strategy
✓Quarterly competitive landscape report

What's included	Starter $1,500 setup · $997/mo	Professional $2,500 setup · $2,500/mo	Authority $5,000 setup · $5,000/mo	Enterprise $10,000+ setup · $10,000/mo
Core AI infrastructure
Custom llms.txt	✓	✓	✓	✓
JSON-LD schema markup	✓	✓	✓	✓
robots.txt — all 43 AI bots	✓	✓	✓	✓
Monthly bot list updates	✓	✓	✓	✓
Implementation
We implement on your website	✗	✓	✓	✓
Bing Webmaster Tools	Guide	Done for you	Done for you	Done for you
Multi-location schema	✗	✗	✗	✓
Content & optimization
Quarterly bio/FAQ optimization	✗	Quarterly	Quarterly	Monthly
AI-optimized content pages	✗	✗	2/month	4/month
Competitor citation gap analysis	✗	✗	✓	✓
All attorney profiles optimized	✗	✗	✗	✓
Monitoring & reporting
Monthly AI citation report	✓	✓	✓	✓
Citation monitoring frequency	Monthly	Monthly	Monthly	Weekly
Test queries across AI platforms	✗	Monthly	Monthly	Weekly
Support & strategy
Support response time	48hr	24hr	Same day	Same day
Strategy calls	✗	Quarterly	Monthly	Bi-weekly
Dedicated account manager	✗	✗	✗	✓

When someone asks ChatGPT"Find me a good attorney" across AI platforms —is your name the answer?

The AI Platforms That Send Legal Clients

The legal industry's AI moment is right now.

Every AI Bot. All 43 of Them.

Four Ways to Dominate AI Search

Your competitors are invisible on AI. This is your window.

When someone asks ChatGPT
"Find me a good attorney" across AI platforms —
is your name the answer?